Zeal Motor Featured in La Presse on Expanding into European Markets

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La Presse featured Zeal Motor in an article from its PME Monde section on how Quebec SMEs are breaking into new international markets amid tariff uncertainty with the United States. After establishing Fat Truck® in the U.S., the company has recently made strong inroads in the United Kingdom, Ireland and Scotland.

President Maxim O’Shaughnessy shared that civilian markets currently account for about 70% of the company’s revenue, a split that could move to 50-50 with defence. He also spoke about why being on the ground with customers is key to succeeding in Europe, and gave one piece of advice to SMEs looking to export: make sure you’re solid.

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